PORTFOLIO

Marketing Strategy. Brand Realignment. Copywriting.

2.13.2011 | 0 Comments

Recently, I’ve been working with senior executives at the Center for Nonprofit Management, helping them define and execute a series of fresh marketing strategies to realign their resource portfolio with their brand and increase relevance to their target audience. Projects include advertising strategies, collateral material, newsletters and more.

CLIENT: CENTER FOR NONPROFIT MANAGEMENT

SAMPLE: YEAR END BROCHURE FRONT/BACK | INSIDE


Strategic Positioning. Web Copywriting.

2.13.2011 | 0 Comments

I was hired by Tylie Jones to create a series of brand messages to strategically position TJ&A to help clients and prospects understand the firm’s value. These messages were then translated into dynamic marketing copy and blog content for a new company website.

CLIENT: TYLIE JONES & ASSOCIATES

SAMPLE: TJ&A WEBSITE


Web Content Development. Content Strategy.

2.13.2011 | 0 Comments

As content lead for an enterprise-level web development project for UCLA, I worked with UCLA project managers, Directors and SMEs and an LA based design firm to develop a site map and interactive site content that would allow UCLA Health System’s 20,000 faculty and staff to quickly and easily access technology-related information in business critical environments. This site is password protected. Please contact me directly for samples.

AGENCY: SESO MEDIA GROUP

CLIENT: UCLA HEALTH SYSTEM