Marketing Strategy. Brand Realignment. Copywriting.
Recently, I’ve been working with senior executives at the Center for Nonprofit Management, helping them define and execute a series of fresh marketing strategies to realign their resource portfolio with their brand and increase relevance to their target audience. Projects include advertising strategies, collateral material, newsletters and more.
CLIENT: CENTER FOR NONPROFIT MANAGEMENT
SAMPLE: YEAR END BROCHURE FRONT/BACK | INSIDE
Strategic Positioning. Web Copywriting.
I was hired by Tylie Jones to create a series of brand messages to strategically position TJ&A to help clients and prospects understand the firm’s value. These messages were then translated into dynamic marketing copy and blog content for a new company website.
CLIENT: TYLIE JONES & ASSOCIATES
SAMPLE: TJ&A WEBSITE
Web Content Development. Content Strategy.
As content lead for an enterprise-level web development project for UCLA, I worked with UCLA project managers, Directors and SMEs and an LA based design firm to develop a site map and interactive site content that would allow UCLA Health System’s 20,000 faculty and staff to quickly and easily access technology-related information in business critical environments. This site is password protected. Please contact me directly for samples.
AGENCY: SESO MEDIA GROUP
CLIENT: UCLA HEALTH SYSTEM